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Creating an Email Marketing Campaign that Converts Part 1

Tuesday 30 July 2019 | 13:30 – 17:30

Email marketing is one of the most lucrative online marketing tools available for businesses small and large - offering one of the highest ROI's compared to any other marketing channel. Learn how to use email marketing to foster relationships with your customers and build your brand during this hands-on half-day workshop.

From Apple, BMW to Louis Vuitton, they all share a secret marketing practice that has made them billions; also known as, building a loyal community of followers and a crucial element of building the community involves email marketing. I uncover the secrets of how the big brands build their following and together we implement them for your business.

In this practical and interactive two-part workshop, I will support you to build a mailing list of loyal subscribers from scratch (build your community), with £0 marketing budget. Also, we create an email marketing campaign that will consistently generate sales organically using a free email-marketing platform such as, MailChimp, enabling you to become the Apple of your niche organically.

To truly benefit and convert subscribers to sales, we recommend attending part two of the workshop in the following week.

What you will learn:

The workshop combines tried and tested methods to build your subscribers and community in 5 simple steps:

  • Discover how to best promote yourself/your business. We start with the foundations and what most business owners struggle with, selling themselves i.e. writing an effective ‘About’ summary for your email marketing campaign
  • Learn the most effective way of boosting brand awareness to gain those all-important subscribers, whilst creating a loyal community of customers and potential buyers
  • Uncover the secret to growing brand cheerleaders, connecting with subscribers and getting them to the next stage, whilst attracting new community members (followers)
  • Learn the art of email communications, convert subscribers into hot leads and what to do next
  • Find out how to nurture the remaining subscribers and keep them engaged


A laptop is recommended for you to get the most out of the workshop, although if you do not have access to one, mobile and pen will surface. A task sheet from the workbook will be provided during the session and emailed to all attendees.

Prepared and delivered by:
As featured in Huffington Post, BBC and spoken at Olympia London, Sara K is an award winning qualified marketing expert BA (Hons). You may not have heard of her, as she has been behind the scenes working with some of the biggest brands in the world such as VW Group and more recently, supported world-renowned architects, vice presidents, and CEOs from companies such as Google, Vivienne Westwood and Bank of America.

Furthermore having started several successful businesses, she knows what it takes to run a profitable company on a shoestring. And now she is exclusively delivering a workshop to help you to become the Apple of your niche.

Who should attend?

This workshop is suitable for pre start-ups/start-ups and growing businesses who are based in London. Before you can attend a workshop, you must first register with the Enterprise Steps programme. 

How to attend this workshop
If you are registered with the Enterprise Steps programme and would like to attend this workshop please click the register button below. Please note: You will be directed to a password protected Eventbrite page. All programme participants are emailed passwords weekly.  

This event is fully subsidised – for eligible clients only and places are limited, so book now to secure your space.

 Not registered? Register your business now.

To request the password for this event, please contact us using the below enquiry form.