Before you can attend a workshop, you must first register with the Enterprise Steps programme. 

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Know Your Audience: How to Create a Killer Customer Profile

Tuesday 15th January | 13:30 – 17:30

Knowing who your customers are is the key to effective marketing. It reduces the time and cost of marketing your products and services and increases the reach of your marketing campaigns.

In this session you will:
  • Identify your ideal customer/client 
  • Analyse whether your current customer/client profile fits your ideal client profile
  • Learn how to collect the right data to develop a better understanding of who your target audience is and what they need/want
  • Grow your business by providing the right products or services to the right people

Prepared and delivered by:
After a highly successful, 20-year career in the Information Industry Kathy Ennis has been running her own business for 18 years; a company that utilises her expertise in business development, strategic planning, branding and online and offline engagement marketing. Previous corporate clients include Enterprise Nation, Specsavers, McDonalds, PRIME, The Chartered Institute of Management Accountants, Sainsbury Management Fellows, Constant Contact, Our Social Times, John Laing and many others.

Who should attend?

This workshop is suitable for pre start-ups/start-ups and growing businesses based in London. Before you can attend a workshop, you must first register with the Enterprise Steps programme. 

How to attend this workshop

If you are registered with the Enterprise Steps programme and would like to attend this workshop please click the register button below.  Please note: You will be directed to a password protected Eventbrite page. All programme participants are emailed passwords weekly.   

This event is fully subsidised – for eligible clients only and places are limited, so book now to secure your space.

Not registered? Register your business now.

To request the password for this event, please contact us using the below enquiry form.