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Copywriting for Business
Chances are copywriting isn’t something that most SME owners consider to be important to their business. The reality is otherwise.
Good copywriting isn’t just about “writing words”. It’s about writing words that convey your brand’s values and identity and convince, inform, and communicate – prompting readers to take action by buying the product or service you sell. The ability to passionately sell a product or service in the written word is something that will never go out of fashion.
This taster session will introduce you to copywriting – clarifying the difference between copywriting and journalism, reporting, content writing and literary writing and revealing how copywriting relates to your business (web content/newsletters/ emails, pamphlets, flyers, blogs and white papers).
To instantly upgrade your copywriting skills and achieve your business goals by convincing your target customer that your product offering will solve their need and offer them value.
In this session you will:
*Discover what copywriting really is (contrary to public belief it doesn’t involve copyrights!)
*Learn how to write copy that persuades and sells
*Master how to write for different mediums (web/direct mail/advertisements etc)
*Understand how to find and hire a copywriter to improve your conversion, so that you focus on other responsibilities
We give you the tools to create copy that converts as well as the tops and tricks to hire a copywriter who will produce content that makes (not breaks) your brand’s reputation .
Prepared and Delivered by:
Kaye Holland is the co-founder of Away with Words – a boutique copywriting company that knows how to tell stories that connect with audiences and meet the goals of your company.
London-based Kaye has worked with tourism boards, charities, contract publishers, travel agencies, restaurants, hotels and small businesses – in addition to editing an array of books.
She is also a regular copywriting panellist speaking at seminars and conferences and has written for a wide range of national publications including The Daily Telegraph, The Times, The Sunday Times, The Independent, The Sun, The Daily Mail and The I among others.
Away with Words’ other founder, Teresa Machan, will join as a guest speaker. Teresa has been published in national magazines and newspapers including The Guardian, The Times, The Independent and The Daily Telegraph and written on everything from travel and property to beekeeping and scuba diving.
Who should attend?
Pre-start-ups/start-ups and growth businesses in London
We look forward to seeing you there!
This event is fully subsidised – for eligible clients only and places are limited, so book now to secure your space!
Not registered? Register your business now.
To request the password for this event, please contact us using the below enquiry form.